Privacy Policy

1. Introduction

Welcome to Zaptions. We respect your privacy and are committed to protecting the information you provide when using our website, SEO auditing platform, dashboard, tools, and related services (collectively, the "Service").

This Privacy Policy explains what information we collect, how we use it, how we protect it, when information may be shared, and the choices available to you.

By using Zaptions, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Depending on how you use Zaptions, we may collect different types of information.

2.1 Account Information

When you create or maintain a Zaptions account, we may collect information such as:

• Name
• Email address
• Profile information
• Password credentials in securely stored form
• Account preferences
• Account creation and authentication information

If you choose to sign in using a third-party authentication provider such as Google, we may receive information made available by that provider, such as your name, email address, profile image, and account identifier.

We do not receive or store your third-party account password.

2.2 Website & Project Information

When you create a project or request an SEO audit, we may collect:

• Website URL
• Project name
• Project settings
• Crawl preferences
• Crawl frequency
• Website audit configuration
• Project notes or other information you voluntarily provide

2.3 SEO Audit & Crawl Data

When Zaptions performs an SEO audit, our systems may process publicly accessible information from the website being audited.

Depending on the website and audit configuration, this may include:

• Page URLs
• HTTP status codes
• Page titles
• Meta descriptions
• Heading information
• Canonical URLs
• Internal and external links
• Image information
• Image alternative-text information
• Word counts
• Sitemap information
• Robots.txt information
• Redirect information
• Detected SEO issues
• Audit scores
• Technical and content analysis results

This information is processed to provide the SEO audit and reporting functionality requested by the user.

2.4 Payment Information

If you purchase a paid Zaptions product, plan, subscription, or other service, payment processing may be handled by third-party payment providers.

Depending on the payment method, we may receive:

• Transaction or order identifier
• Product or plan purchased
• Payment status
• Currency
• Amount paid
• Payment provider information
• Subscription or purchase status

We generally do not store complete payment-card numbers or payment authentication credentials on our servers when payment processing is handled by a third-party payment provider.

2.5 Technical Information

When you access Zaptions, our systems may automatically collect technical information such as:

• IP address
• Browser type
• Operating system
• Device information
• Approximate location derived from technical information
• Referring URL
• Pages or features accessed
• Date and time of requests
• Error and diagnostic information
• Security and abuse-prevention information

3. Cookies & Similar Technologies

Zaptions may use cookies and similar technologies to provide and maintain the functionality of the Service.

Cookies may be used to:

• Keep you signed in
• Maintain secure sessions
• Remember preferences
• Provide essential website functionality
• Improve security
• Understand how the Service is used
• Improve performance and user experience

Some cookies may be provided by third-party services integrated with Zaptions.

You can control or disable cookies through your browser settings. However, disabling certain cookies may cause parts of Zaptions to function incorrectly.

4. How We Use Your Information

We may use the information we collect to:

• Create and manage your Zaptions account.
• Authenticate users.
• Provide SEO auditing services.
• Crawl and analyze websites submitted for audits.
• Generate audit reports and scores.
• Store and display audit history.
• Manage projects and website settings.
• Process payments and purchases.
• Provide customer support.
• Communicate with you about your account or the Service.
• Send important service-related notifications.
• Detect and prevent fraud and abuse.
• Protect the security and reliability of our infrastructure.
• Troubleshoot technical problems.
• Monitor system performance.
• Improve existing features and develop new functionality.
• Comply with applicable legal obligations.
• Enforce our Terms & Conditions.
• Protect our rights and the rights of users and others.

5. Website Crawling & SEO Audits

Zaptions provides automated website crawling and SEO analysis functionality.

When you submit a website for an audit, Zaptions may request publicly accessible pages and resources from that website in order to analyze its SEO and technical characteristics.

Information obtained during a crawl may be processed and stored as necessary to generate and display your requested audit results.

Zaptions does not claim ownership of content belonging to websites being audited.

If you submit a website that you do not own or operate, you are responsible for ensuring that you have the appropriate authorization to request the audit.

6. How We Share Information

We do not sell your personal information.

We may share or disclose information in limited circumstances as described below.

6.1 Service Providers

We may use trusted third-party providers for services such as:

• Hosting
• Database infrastructure
• Authentication
• Payment processing
• Email delivery
• Analytics
• Security
• Error monitoring
• Infrastructure management

These providers may process information only as necessary to provide their services to us and are expected to maintain appropriate safeguards.

6.2 Payment Providers

When you make a purchase, relevant transaction information may be shared with the applicable payment provider to process the transaction.

6.3 Authentication Providers

If you choose to sign in using Google or another supported authentication provider, information necessary to authenticate your account may be exchanged with that provider.

6.4 Legal Requirements

We may disclose information when reasonably necessary to:

• Comply with applicable law.
• Respond to lawful requests.
• Protect our rights or property.
• Protect the security of the Service.
• Investigate fraud or abuse.
• Prevent harm to users or others.
• Enforce our Terms & Conditions.

6.5 Business Transfers

If Zaptions is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information associated with the Service may be transferred as part of that transaction, subject to applicable law.

7. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Service, maintaining records, resolving disputes, preventing abuse, and complying with legal obligations.

Audit and project information may be retained to allow you to access your audit history and related functionality.

Zaptions may periodically remove older, unnecessary, inactive, or obsolete information in accordance with our operational requirements and data-retention practices.

Some information may remain in backups or system logs for a limited period after deletion before being permanently removed or overwritten.

8. Account Deletion

If you wish to delete your Zaptions account, you may contact us through our contact page or use any account-deletion functionality provided within the Service.

When an account is deleted, we will take reasonable steps to remove or anonymize associated personal information, subject to:

• Legal or regulatory retention requirements
• Security and fraud-prevention requirements
• Legitimate business requirements
• Dispute resolution
• Backup and disaster-recovery processes

Deleting an account may result in the loss of access to associated projects, audits, and other account information.

9. Data Security

We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, misuse, or destruction.

These measures may include:

• Secure authentication mechanisms
• Access controls
• Password protection and secure credential handling
• Encrypted connections where appropriate
• Server and application security controls
• Monitoring for suspicious activity
• Regular software and infrastructure maintenance

However, no internet-based service can guarantee absolute security.

You are also responsible for protecting your account credentials and should not share your password with others.

10. International Data Processing

Depending on the infrastructure and third-party service providers used by Zaptions, your information may be processed or stored in countries other than the country in which you reside.

Where required by applicable law, we will take reasonable steps to ensure that appropriate safeguards are used for applicable data transfers.

11. Children's Privacy

Zaptions is not intended for children who are not legally permitted to use online services under applicable law.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us in violation of applicable requirements, please contact us so that we can review and take appropriate action.

12. Third-Party Links

Zaptions may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage you to review the privacy policy of any third-party service before providing it with personal information.

13. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Request restriction of certain processing.
• Object to certain processing.
• Request a copy of certain information.
• Withdraw consent where processing is based on consent.
• Request information about how your data is processed.

Some rights may be subject to legal limitations or exceptions.

To exercise an applicable privacy right, please contact us through our contact page. We may need to verify your identity before processing certain requests.

14. Marketing Communications

If we send promotional communications, you may have the option to unsubscribe from those communications.

Service-related messages, including security notifications, account notifications, transactional messages, and important changes to the Service, may still be sent when necessary.

15. Analytics

We may use analytics and similar technologies to understand how visitors use Zaptions and how we can improve the Service.

Analytics information may include page views, interactions, browser information, device information, and other usage information.

Where third-party analytics services are used, those providers may process information according to their own privacy policies.

16. User-Submitted Information

You are responsible for ensuring that information you voluntarily submit to Zaptions is accurate and that you have the right to provide that information.

You should avoid submitting unnecessary sensitive personal information through project notes, support messages, or other optional fields.

If you submit information belonging to another person, you are responsible for ensuring that you have the appropriate legal basis or authorization to do so.

17. Sensitive Information

Zaptions does not require sensitive personal information for ordinary SEO auditing functionality.

Please do not intentionally submit sensitive personal information to Zaptions unless it is necessary for a specific service and you have the appropriate legal basis to do so.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• The Zaptions Service
• Technology
• Data-processing practices
• Legal or regulatory requirements
• Security practices

When we make material changes, we may update the "Last Updated" date and provide additional notice where appropriate.

We encourage you to review this page periodically to stay informed about how we handle information.

19. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way Zaptions handles information, please contact us.